For Orthodontic Practices

More new starts. No agency. Nothing to build.

Hometown Authority plugs a complete, ready-to-run model for bringing in new starts into your practice. The ads, the registration, the reminders, the presentation — already built. You pick a date, and the patients are yours — so you stay focused on what you do best.

A bright, modern orthodontic practice reception and consultation area
Built for orthodontic
practices nationwide
Parents don't choose braces. They choose the orthodontist they trust with their child's smile.
Already built for you Measured in starts No retainer, no contract Made for orthodontics

New Starts, Not Leads

Built around the only number that changes a practice: families who start treatment. Not clicks, not form fills, not free-consult shoppers comparing three offices on price.

Nothing to Build

No agency to manage and no budget handed over on faith. The whole model is already built; we plug it into your practice, and the patients are yours.

Focus on the Orthodontics

You're not building a marketing department. You do the hour you already know by heart; everything around it is already built.

Your Front Desk Isn't Absorbing It

Registration, confirmations, reminders, and follow-up run automatically. Your team shows up and does what it already does well.

How It Works

One hour a month. Already built. You keep the starts.

Here's the model, start to finish.

  1. 1

    Pick the Date

    You choose a Saturday morning or weekday evening. We plug in the ads, the registration page, and every reminder.

  2. 2

    Local Families Sign Up

    Ads reach parents in your area who've noticed something about their kid's teeth but haven't booked. Reminders get them through the door.

  3. 3

    Teach the Hour

    The conversation you already have with one family at a time — had once, with a room. We hand you the full presentation and the same-day process for families who are ready.

  4. 4

    Count the Starts

    Ready families can begin the same day. The goal: 3–5 new starts from a single event. You see every number yourself, then run it again next month.

The Straight Deal

Run the first one free. Decide with your own numbers.

You shouldn't have to take a marketing decision on faith. So the first event is on us: we plug everything in, you cover about $300 in ad spend, and you count the starts yourself. Keep it running monthly for $997/month — no long-term commitment, end any time with 30 days' notice.

  • First event free — you cover about $300 in ad spend
  • $997/month to keep it running
  • No long-term commitment — end any time with 30 days' notice
  • You own the system and the patient relationships
  • Measured in starts you count yourself, not leads that ghost
Dr. Jason Eckerman, founder of Hometown Authority

From the Founder

Built by a doctor who's run a practice of his own.

I spent my first career as a child psychologist in private practice — a doctor's office where the clinical work was the easy part and finding the next family was the hard part. Parents sat across from me making expensive, emotional decisions about their kids, and I learned exactly what makes them trust a clinician enough to say yes.

Then I spent years writing the marketing behind more than $10 million in sales. Hometown Authority is where the two careers meet: helping independent orthodontists become the doctor local families already trust, and turning that trust into new starts — built by someone who understands how parents decide, because I sat on the other side of the desk.

Jason Eckerman, PsyD, LP Licensed Psychologist · $10M+ in sales written for partners · Founder, Hometown Authority

Ready for a new source of starts?

Start with the free Orthodontic Marketing Blueprint — the whole model, step by step.

Get the Free Blueprint
The Orthodontic Marketing Blueprint guide cover

Free Resource

The Orthodontic Marketing Blueprint

The whole model, step by step — the ads, the reminders, the presentation, and the same-day process for ready families. Tell us where to send it.

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